Starbucks have updated their logo again removing the reference to coffee and zooming in on the double-tailed mermaid. One of the spokesmen said that it was done as a reflection of their diversification away from being a brand that is simply about coffee: “it’s possible we’ll have other products with our name on it and no coffee in it”. In the last few years market share has been shrinking as other large brands grow and local more individual coffee shops are preferred in some cities.
A few years ago a retro logo used on the original Starbucks store in Seattle received critisicm from some Christian fundamentalists . I blogged back the how I thought it was crazy.