New Starbucks Logo
Starbucks have updated their logo again removing the reference to coffee and zooming in on the double-tailed mermaid. One of the spokesmen said that it was done as a reflection […]
Tag Archives: branding
Lada making a UK comeback?
The BBC magazine asks if the car brand Lada can make a comeback in the UK in the current era, given that now, more than ever, you are what you […]
…and I’m a PC
Interesting that Microsoft have taken the negative, slightly mocking slogan used by Apple in their “I’m a Mac” adverts and turned it into something more positive. I saw this banner […]
Devaluing the Starbucks brand
It has been announced today that Starbucks have made their first quarterly loss in the company’s history (from BBC news). The article claims that shop closures are to blame. However […]
